HiKR Ground (하이커 그라운드)

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a  mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

[Notice of Full-day Closure and Program Suspension]
Due to ongoing construction at HiKR Ground, all floors are closed as follows:
- Period: September 1 – 4, and 15, 2025
- The information desk, which operates year round, is closed during this period
- Café Knotted on 5F operates as usual
- From September 1 to 15, all programs are suspended due to space rental (including regular programs, experience programs, and docent tours).  
- From September 5, Game Culture Festival is taking place at HiKR Ground. Visitors are encouraged to join.